We're on a mission
We are on a mission to create a supportive space where parents have easy access to quality, affordable and sustainable children’s clothing options that contribute to a happier and healthier planet.
Meet Kathrin
Meet Kathrin, a busy parent who understands the everyday struggles of buying and selling children's clothing during those magical first five years. With two primary school-aged children of her own, Kathrin has experienced first-hand the challenges that come with constantly updating a child’s wardrobe. Buying new clothes every few months seemed unjustifiable while navigating marketplaces and second-hand markets proved to be time-consuming and overwhelming.
But it wasn't just the overwhelm of buying clothes that concerned Kathrin. She also became mindful of the waste generated by the traditional approach to buying and selling children's clothes. When learning about the impact of fashion waste on our planet, she felt inspired to make a difference and create a community of like-minded parents who share her passion for making an impact and creating a brighter future.
Inspired by similar successful models in the US and Europe, Kathrin set out to create a revolutionary concept for Australian parents; a subscription-based service for children's clothing, allowing parents to access quality and sustainable garments at an affordable price. By empowering parents to make sustainable choices for their children's wardrobe, she believes that together, we can all make a significant impact on the fashion industry and the environment.
“Little Renters was inspired by the need for change. The children’s clothing industry in Australia is ready for a revolution, with too many clothing items polluting our planet during production, and later ending up in landfills after a few wears. Our circular solution empowers parents to make sustainable choices through renting while still having access to quality and affordable clothes for their little ones.”
- Kathrin, Founder of Little Renters
Our values
Sharing is caring
Sharing is caring at Little Renters. We believe that as humans living on one planet, we all have a responsibility to care for each other, our environment and the ecosystem around us. Our innovative circular solution allows parents to share children’s clothes in a way that looks after the environment, supports growing children, and cares for other families across Australia sharing the same experience.
United by impact
Little Renters brings people together to do better together. Our brand was created to protect the planet while creating a meaningful impact on the lives of parents who share the mental load of constantly buying, selling or disposing of clothes in the early years of their child’s life. It is the impact that brings our community together to make a difference.
Honesty is the best policy
Transparency sits at the heart of what we do. Everyone deserves honest and respectful communication from the brands they choose to purchase from. We are committed to providing the Little Renters community with accurate and honest information about their purchases and their impact.
Innovation at the forefront
Innovation supports us in finding new ways to do better for our community. It helps us on our mission to create a space where parents have easy access to quality, affordable and sustainable children’s clothing options that leave a positive impact on the planet. Whether it’s technology, packaging or customer experience, we are not afraid to challenge fashion norms in innovative ways that allow us to make a bigger impact.