We're on a mission
We are on a mission to create a supportive space where parents have easy access to quality, affordable and sustainable children’s clothing options that contribute to a happier and healthier planet.
Meet Kathrin
Meet Kathrin, a busy parent who understands the everyday struggles of buying and selling children's clothing during those magical first five years. With two primary school-aged children of her own, Kathrin has experienced first-hand the challenges that come with constantly updating a child’s wardrobe. Buying new clothes every few months seemed unjustifiable while navigating marketplaces and second-hand markets proved to be time-consuming and overwhelming.
But it wasn't just the overwhelm of buying clothes that concerned Kathrin. She also became mindful of the waste generated by the traditional approach to buying and selling children's clothes. When learning about the impact of fashion waste on our planet, she felt inspired to make a difference and create a community of like-minded parents who share her passion for making an impact and creating a brighter future.
Inspired by similar successful models in the US and Europe, Kathrin set out to create a revolutionary concept for Australian parents; a subscription-based service for children's clothing, allowing parents to access quality and sustainable garments at an affordable price. By empowering parents to make sustainable choices for their children's wardrobe, she believes that together, we can all make a significant impact on the fashion industry and the environment.